Course Description:
Welcome to the Customers module, part of the 5Cs business foundation series designed to help you build a strong, scalable customer base. In this course, we’ll explore the fundamentals of customer engagement and expansion, key areas that many business owners find essential for sustainable growth. This session is based on proven frameworks, including the "Jobs to Be Done" approach, tailored for small-to-medium businesses looking to deepen their customer insights and reach new markets.
Throughout the course, we’ll cover strategies for understanding your existing customers, identifying new target segments, and enhancing the customer journey. You’ll learn practical techniques for reducing friction in the buying process, crafting clear messaging, and creating a customer-centric culture that supports long-term loyalty and growth.
This course draws from years of experience as a Virtual COO, CEO, and advisor, focusing on actionable steps you can implement right away. Whether you’re just starting out or looking to expand into new markets, this module will give you the tools to build a customer base that not only sustains but drives your business forward.
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